Vote - pedia is a voter's guide for US citizens to help them in filling the Ballot. It's a conversational UI which helps providing all the information required.
Overview
US Election 2020 was certainly an unusual and crucial election with Covid-19 still in existence. A lot of voters opted to vote for Mail-in Ballot where some still chose to vote on-site. In both cases filling the Ballot has been most difficult and tiresome with a lot of information floating around. Filling the Ballot is as much about personal views it also involves some amount of conversations with friends, family, or acquaintances or maybe not. Keeping in mind the unbiased inclination towards any political party; a concept for conversational UI was designed.
Role / Responsibilities
Preliminary Research
Conducting Interviews
UI Design
Team
Myself
Zoe Parsigian
Eunji
Organization
CCA
Client
Academica Project
Year
2020
Stakeholder Analysis
US Election involves many stakeholders including Political parties, Corporations, Trade Unions, Media, and citizens or voters. It was extensive and necessary to layout the stakeholder analysis to understand the values these stakeholders provide in US Election system. These values could be functional, emotional, or financial, and determining these values and their relationships with stakeholders were necessary while designing the conversation between the stakeholders.
Final Stakeholder Analysis
Identified Voter Personas
We interviewed 5 people based on which there were common traits and patterns emerged during the interview sessions. Personas were primarily classified based on first time voter and regular voter.
Voter Analysis
Identifying value model for voters
-It is our current system
Our only option for getting new people in office
Meaning is very individualized
People take different meaning depending on lot’s of factors
Hope different people interpret information about the election can impact how they identify meaning
Corporations, wealthy individuals put all their money in elections
Individuals want to vote to expand their business and keep getting the profits.
Individuals want to vote to have their money spent the way they want iteducation, military, healthcare, etc
People are voting for they their rights/their freedoms/their ability to live
People might be voting for the first time?
Voting is typically a very emotionally driven concept
All identies impact who you might vote for
People identify as political or not.
Mapping the conversation design
Simplistic View of User Flow
Example of Topic Flow
Mockups designed
Account Creation and login
Conversational UI initiating with self-introduction and being proactive at lending help to fill in the ballot.
On going conversation between UI discussing Prop-15 for 2020 Elections with detailed information.
Additional information resource sharing by CUI (conversational UI) and connecting with user through other channels.
Checking on Ballot status and keeping track of the Election dates.
Takeaways
Stakeholders and their impact- In stakeholder mapping I learned about their relationships to the product, their goal, and the extent of impact stakeholders can create and affect the product and its progression. Identifying the most influential stakeholders in the product development cycle, in this case, were Voters. Voter engagement being a very influential stakeholder was important to be studied and understood about their current and expected level of engagement.